BRToday.com Launch Postponed

The Daily Report reports that BRToday, a new web site that will combine news coverage from WBRZ and The Advocate, did not launch today because Woody Jenkins, head of Great Oaks Broadcasting, wrote a letter claiming ownership of the name Baton Rouge Today.

Attorneys for The Advocate looked into the matter and gave the site a green light. But Yarbrough [who runs The Advocate online division] said higher ups at The Advocate and WBRZ decided to change the name, just to play it safe.

UPDATE: The Advocate reports that the new name of the joint site will be 2theadvocate.com. The new motto of the site will be "On air, In print, Online - Anytime."

Posted by AJR at February 26, 2003 08:44 PM