Attorneys and Advertising
The Advertiser carries a national AP story that profiles Baton Rouge attorney E. Eric Guirard and his advertising practices. The article notes that Guirard, a former stand-up comic, spends seven figures annually to promote his firm.
"E" doesn't stand for anything--that’s my nickname. But if you want to be successful, you have to have that letter out in front of your name,” Guirard said. “With me, you don’t have to remember a name, you don’t have to remember a slogan--just remember a letter: E.”
Posted by AJR at June 13, 2004 01:00 PM